Users in the digital world, continue to consider TikTok as a recreational, entertaining and addictive app that has been on a surge in popularity since 2018. It has great potential to become the next big social media and marketing platform. It has more than half a billion registered users and is currently available in 150 countries and 75 languages.
This app is widely used for the creation of videos up to 15 seconds or 1 minute long, using music, stickers, filters and hashtags, which help to enhance the originality of the publication.
In statistics, more than 90 percent of TikTok users use it anytime, anywhere. This translates into a useful projection to reach different types of customers in different countries and grow your business.
Why use TikTok to promote a brand?
Compared to other networks, TikTok reflects high participation rates reflected in various statistics obtained from surveys. According to the users’ opinion, the main advantage of the platform is the astronomical number of views, comments and “likes”, which surpass those of Instagram, Snapchat or Facebook.
In an Instagram or Twitter account, initially, the feed or wall is empty. It is then a matter of following other users and similar posts for the algorithm to display relevant content. However, on TikTok, content is exposed as soon as you start using it.
Advertising comes in innovative formats, which increase the exposure of your ads and the audience’s interaction with them.
Another advantage of TikTok, is to be able to make promotions of your brand with prominent influencers, depending obviously on the type of audience you have, and that is in line with your buyers.
Ideas to take advantage of TikTok for your brand.
It can be a good time for your company to build a user base, and they can enjoy organic advertising techniques to showcase your products or services. Organize a challenge for your followers to post your products. Authenticity is a great marketing strategy.
Surely, you will be interested to know what other techniques you can apply to enrich your publications; well, here are some of them:
Create witty content
It is advisable to conduct a simple market study to determine whether TikTok is the appropriate channel to reach your ideal audience, and if what you want to publish would be of value to them.
Therefore, it is important to understand that the premise of “witty content” arises because TikTok appeals mainly to a young audience, who use the app to have fun.
Hashtag Challenges
The challenges consist of users taking a proposal of your authorship, and replicate it massively in their profiles, it can be in image or video format and, they must place their videos on your web platform. Challenges are a key part of the TikTok community and content. At any time, you can create a series of challenges in which users can participate.
After starting a hashtag challenge on TikTok, users can participate with a few clicks, and without making any payment. However, paid options and working with influencers are great ways to encourage more users to participate.
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